The objective of the course was to ensure that managers and pre-production personnel developed a comprehensive understanding of the requirements of Quick Response Supply Chains, allowing their firms to supply demanding customers on a Quick Response lead time.

The course was delivered by Rob Stewart of B&M Analysts and comprised a mix of presentations and discussion groups aimed at developing a practical understanding of the links between Quick Response and World Class Manufacturing. This course represented the perfect opportunity for managers to gain an in-depth understanding of the Quick Response retailing model.